Armando Herrera, the visionary behind Sonora Tires Inc, launched the company with a simple mission: to provide not only for his family but to make an impact on the community around. With a background in tires, and a passion for putting a smile on everyone's face around him. Armando Herrera brought deep experience, creativity, and purpose to everything we do.

What started as idea has grown into a deep rooted family business for 35 years.

Armando Herrera lead with innovation, integrity, and a relentless commitment to ensure the best prices and ensure that employees felt welcomed everyday at work, inspiring the team—and our community—to build something that truly matters.